LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers.

One reason for LinkedIn’s increasing popularity is that B2B marketers use it for . lead generation Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. Considered the most trusted social media platform, it’s easy to see why B2B marketers love LinkedIn.

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Eyal Katz

Redefining the way fruits and vegetables collaborate

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